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MARKETING SS1 second Term Lesson Note Edudelight

Marketing Lesson Notes for SS1 Second Term

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Senior Secondary School 1 Second Term Marketing Scheme of work with lesson notes content

Products	(a) Meaning; (b) Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and nonoil; (c) Distinctions between classes of products. (d) Product Design (Practical)
Markets	(a) Meaning; (b) Classification: – Consumer; – Organization (industrial, reseller and government)
Consumer and Organizational Behaviour	(a) Meaning; (b) Influencing factors; (c) Decision process in logical order

SS1 Second Term Marketing Lesson Note – Edudelight Store

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