Marketing Lesson Notes for SS3 Second Term

Download Comprehensive Marketing  Lesson Notes for SS3/Year 12 Second term in PDF/DOC/Microsoft Word Document Format – Edudelight Store

SS3 Second Term Marketing Lesson Note with Scheme of work

SCHEME OF WORK

WEEK 1- 4

MARKETING CONCEPT

1. Meaning of marketing concept
2. Concepts under which an organization conducts marketing activities
3. The production concept
4. The product concept
5. The selling concepts
6. Marketing concept

WEEK 5- 7

MARKETING CONCEPT CONTINUE

1. The societal marketing concept
2. The consumer orientation
3. Integrated organizational efforts
4. Profit orientation

WEEK 8 – 10

BUSINESS MANAGEMENT

1. Meaning of business management
2. Business resources

i. Man

ii. Money

iii. Materials

iv. Machines

v. Opportunities

3. Business Objectives

WEEK 11 – 12

MARKETING TEST

Revision and Examination

SS3 Second Term Marketing Lesson Note – Edudelight Store